ANALISIS KUALITAS PRODUK THE SANDAL’S DI BLOK M SQUARE

Mardiana, Astri (2012) ANALISIS KUALITAS PRODUK THE SANDAL’S DI BLOK M SQUARE. D3 thesis, Universitas Negeri Jakarta.

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Abstract

ASTRI MARDIANA. 2012. 822397576. Analysis of Product Quality The Sandal’s in Blok M Square. Management Marketing Diploma Studies Program, Department of Management, Faculty of Economics, State University of Jakarta. This scientific research is created to determine the product quality of The Sandal’s. The method used in this research is descriptive analysis using data collected through a literature study, interviews and documentation. The Sandal’s is a product brand of PT. Razer Brother. The Sandal’s has open the stores in Mall at Jakarta and Bekasi. The Sandal’s is sell any kind and type of the sandal and shoes, such as flat shoes, high heels, and wedges. One of the problem that The Sandal’s must to face is a product quality that still on a basic quality standard. So that, The Sandal’s must increase the quality to make increase of buyer interested. From the result of the study shows that the product quality of The Sandal’s, the point of view is product quality dimention, such as form, feature, customization, performance quality, conformance quality, durability, reliability, repairability, and style should be evaluated, so that The Sandal’s could reach the quality level according to buyer’s want. And then, basically from SWOT analysis, The Sandal’s have to repair their product quality to maximalize the opportunity.

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