ANALISIS IKLAN TERHADAP MINAT BELI KONSUMEN PADA PRODUK YAMAHA MIO DI AREA UNIVERSITAS NEGERI JAKARTA

Akbar, M. Fauzan (2012) ANALISIS IKLAN TERHADAP MINAT BELI KONSUMEN PADA PRODUK YAMAHA MIO DI AREA UNIVERSITAS NEGERI JAKARTA. D3 thesis, Universitas Negeri Jakarta.

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Abstract

M. FAUZAN AKBAR. 2009. 8223098124. “Analisis Iklan Terhadap Minat Beli Konsumen Pada Produk Yamaha Mio ”. DIII Marketing Management Programe, Management Major , Ekonomic Faculty, State University of Jakarta. Scientific aims to knowing the most influential type of advertising on Yamaha Mio consumer buying interest, the methods are used in this observation is descriptive, by using SWOT analisys. Advertising is one of the communication media, that are considered more effective to promote, introduce, or reminding consumer of product exixtence. By the advertising, company will be easier to sell the product to consumers. To achieve the maximum goal from the advertation and some consumer buying interest factor, company have to pay attention of the strength, weakness, opportunities and threat, this aimed to get a consumer attention, who will give an impactbon consumer buying interest and to evaluate the product to decreasing threat in anything from the competitor.

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