HUBUNGAN ANTARA CITRA PERUSAHAAN DENGAN LOYALITAS KONSUMEN PADA PT. SINDE BUDI SENTOSA (Survei Pada Naga Swalayan Ciracas)

P, Andre Paska (2013) HUBUNGAN ANTARA CITRA PERUSAHAAN DENGAN LOYALITAS KONSUMEN PADA PT. SINDE BUDI SENTOSA (Survei Pada Naga Swalayan Ciracas). D3 thesis, Universitas Negeri Jakarta.

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Abstract

ANDRE PASKA P. 2010. Relationship Between Corporate Image and Customer Loyality at PT. Sinde Budi Sentosa (Survey in Naga Swalayan Ciracas). DIII Marketing Management Study Program. Departement of Management. Faculty of Economics. Satate University of Jakarta. Scientific work aims to determine whether or not the relationship between corporate image on consumer loyalty at PT. Sinde Budi Sentosa (Survey Naga Swalayan Ciracas).The method used in this study is a descriptive analysis using data gathered through a literature study, observation and questionnaires. The sampling technique used by random sampling. In this study the authors used qualitative data analysis techniques and quantitative product moment correlation. From the results of this scientific work can be concluded that the existence of a positive relationship between corporate image and customer loyalty PT. Sinde Budi Sentosa of 0.72, and the influence of corporate image conducted to explain the customer loyalty of 51.84% with a significance level of 5% (α = 5% ). Thus we can conclude that H1 accepted.

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