ANALISIS CITRA MEREK PADA PRODUK SHAMPO ANTI KETOMBE MEREK ZINC (Survei Konsumen Di Carrefour Lebak Bulus)

Santi, Santi (2013) ANALISIS CITRA MEREK PADA PRODUK SHAMPO ANTI KETOMBE MEREK ZINC (Survei Konsumen Di Carrefour Lebak Bulus). D3 thesis, Universitas Negeri Jakarta.

[img]
Preview
Text
Cover.pdf

Download (0B) | Preview
[img]
Preview
Text
Table_of_Content.pdf

Download (0B) | Preview
[img]
Preview
Text
Chapter_1.pdf

Download (0B) | Preview
[img] Text
Chapter_2.pdf
Restricted to Repository staff only

Download (0B) | Request a copy
[img] Text
Chapter_3.pdf
Restricted to Repository staff only

Download (0B) | Request a copy
[img]
Preview
Text
Chapter_4.pdf

Download (0B) | Preview
[img]
Preview
Text
Bibliography.pdf

Download (0B) | Preview

Abstract

SANTI. 2013. 8223108307. Analysis of Brand Image In Anti Dandruff Shampoo Product Brand Zinc (consumer surveys in Carrefour Lebak Bulus). Studies Marketing Management Diploma Program. Department of Management. Faculty of Economics. Jakarta State University. The aims of this paper is to identify Brand Image of Anti Dandruff Shampoo Product Brand Zinc. Type of research is using descriptive analysis. The study population was anti-dandruff shampoo users Zinc. Sampling is done by using a non-probability method and more specifically Convenience sampling technique, with the method of data collection through literature study and survey. The results of the study showed that zinc has anti-dandruff positive image, it can be seen from the dimension positive evaluation inside consumers towards the attitutes. But there are two aspects have negative assessment, the design of the bottle and variant types of antidandruff shampoo Zinc is a taste/consumer favorite.

Item Type: Thesis (D3)
Additional Information: Pembimbing : Setyo Ferry Wibowo SE., M.Si
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Helda Romauli Siregar
Date Deposited: 15 Feb 2018 02:42
Last Modified: 15 Feb 2018 02:42
URI: http://repository.fe.unj.ac.id/id/eprint/3125

Actions (login required)

View Item View Item