ANALISIS PENETAPAN HARGA PADA PRODUK PT MUSTIKA RATU Tbk

Astuti, Tri (2013) ANALISIS PENETAPAN HARGA PADA PRODUK PT MUSTIKA RATU Tbk. D3 thesis, Universitas Negeri Jakarta.

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Abstract

TRI ASTUTI. 2013. 8223108309. Penetapan Harga Pada Produk PT Mustika Ratu Tbk. Program Studi DIII Manajemen Pemasaran. Jurusan Manajemen. Fakultas Ekonomi. Universitas Negeri Jakarta. This paper has a purpose to know about Price fixing to the product of PT Mustika Ratu Tbk. Research method that used is descriptive analysi, with searching data through library and field study. The population of this reseach was costumer of Mustika Ratu product at Jati Asih, Bekasi. The sampling technique used was Convenience sampling Technique, which is one of the Non-Probability Method The writing of the results it can be concluded that the price discrepancy is given to the quality obtained by the consumer and the lack of frequency in the delivery of the price cuts.

Item Type: Thesis (D3)
Additional Information: Pembimbing : Setyo Ferry Wibowo,SE. M.Si
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Helda Romauli Siregar
Date Deposited: 15 Feb 2018 02:47
Last Modified: 15 Feb 2018 02:47
URI: http://repository.fe.unj.ac.id/id/eprint/3127

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