REZKY, MOHAMMAD (2018) HUBUNGAN ANTARA SERVICESCAPE DAN KUALITAS PRODUK DENGAN KEPUTUSAN PEMBELIAN LAWSON JALAN PRAMUKA PADA MAHASISWA PROGRAM STUDI PENDIDIKAN BISNIS DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.
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Abstract
MOHAMMAD REZKY, The Correlation between Servicescape and Product Quality to The Purchase Desicion Lawson Pramuka Street in The Commerce Education Student in State University of Jakarta. Study Program of Commerce Education, Faculty of Economics, State University of Jakarta. This research was conducted on the students of Commerce Education at the State University of Jakarta, for seven months starting from June 2017 until December 2017. The purpose of this study is to find out whether there is a positive correlation and significant between servicescape with the purchase desicion, positive and significant correlation quality product with purchase desicion of a student of Commerce Education at the State University of Jakarta. The research method used is survey method with quantitative approach. The sampling technique used is the technique of Purposive Sampling of 122 Students. The regression equation produced is Ŷ = 3.625 + 0,536 X 1 + 0,527 X for servicescape (X1) variable and quality product variable (X2), Testing analysis with Kolmogorov Smirnov test with test result can be known Asymp value. Sig the residual variable of the whole is 0.746. Because the data has a significance greater than 0.05 then the data is inferred normally distributed. Then t test and t count 12,607> t table 1,980 for servicescape (X). Thus, it can be concluded that there is a positive and significant relationship between servicescape with the purchase desiciom (Y). And then t test is done and generated t1 1,980 for product quality (X2 count). Thus, the coefficient of determination obtained by 43.1% for servicescape (physical environment), 52.1% for product quality, it shows that the purchase decision variable is determined by the servicecape variable (physical environment) of 56.9%, product quality 47.9 %. Key word: Purchase Desicion, Servicescape, Product Quality 11,076> t2 table
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