HUBUNGAN ANTARA BAURAN PROMOSI DENGAN VOLUME PENJUALAN PADA PELANGGAN PUSKOPPOLDA METRO JAYA UNIT ELPIJI

Hanifah, Titi Nur (2012) HUBUNGAN ANTARA BAURAN PROMOSI DENGAN VOLUME PENJUALAN PADA PELANGGAN PUSKOPPOLDA METRO JAYA UNIT ELPIJI. S1 thesis, Universitas Negeri Jakarta.

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Abstract

TITI NUR HANIFAH. Correlation Between Promotion Mix with Sales Volume of Customers At Puskoppolda Metro Jaya Unit Elpiji. Thesis, Jakarta. Tata Commerce Education Studies Program, Department of Economics and Administration, Faculty of Economics, State University of Jakarta, in Juni 2012. This study aims to obtain data / facts right (authentic, true, valid) and trustworthy (reliable) about how far the relationship between promotion mix with sales volume of customers at Puskoppolda Metro Jaya Unit Elpiji. The study was conducted over six months from January to June 2012. The method used is survey method approach to correlation. The population in this customers of Puskoppolda Metro Jaya Unit Elpiji G29V SPPBE-Garis Cakra Tama Jalan I.Gusti Ngurah Rai, Bulak, Klender amounted to 40 customes. Then, based on the determination of the sample table of Isaac and Michael amount of sample from a population with a sampling error of 5% is 36 customers. This sampling technique using simple random sampling technique. To capture the data variable X (Promotion Mix), is used questionnaire shaped instrument, which is distributed to thecustomers of Puskoppolda Metro Jaya Unit Elpiji, after it tested the validity browse through the validation process is the calculation of the correlation coefficient score points with the total score and reliability testing with Cronbach Alpha formula. As for the variable Y (Sales Volume) used secondary data from a sales data item by customer by day for a month at Puskoppolda Metro Jaya Unit Elpiji SPPBE G29V-chakra Tama Line Road I. Gusti Ngurah Rai, Bulak, Klender, East Jakarta in May 2012. The results of the reliability of the variable X (Promotional Mix) of 0.91596. Test requirements analysis is performed by finding that the regression equation was Ŷ = 30,32 + 0,71 X. Next is a test for normality of estimated regression error on X by using the test and earned Liliefors Lhitung = Ltabel in 0.0795 compared to the 0.05 level by 0.1477. the Lo <Lt. This means that the error estimate of Y on X is normally distributed. Obtained regression test keberartian Fcalculted (52,60)> Ftable (4,13), this proves that the regression mean. While the linearity test result Fcalculated 0,84 <Ftable 2,23, this means that used linear regression models. Product moment correlation coefficient test produces rxy = 0,779. Then proceed to test the significance of the coefficient by using t test. The results obtained are tcount 7,242, whereas a Ttable on dk = n - 2 = 36-2 = 34 and the 0.05 level is 1.69, meaning tcount> Ttable. The calculation of the coefficient of determination yield rxy2 = 0.7792 = 0.6067. This shows that 60,67% variation in sales volume is determined by promotion mix. Conclusions of this study is that there is a positive relationship between promotion mix with sales volume of customers at Puskoppolda Metro Jaya Unit Elpiji.

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