HUBUNGAN ANTARA PROMOSI DAN VISUAL MERCHANDISING DENGAN KEPUTUSAN PEMBELIAN DI MATAHARI DEPARTMENT STORE ARION MALL PADA MAHASISWA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA

MUSLIM, BUNIAL (2018) HUBUNGAN ANTARA PROMOSI DAN VISUAL MERCHANDISING DENGAN KEPUTUSAN PEMBELIAN DI MATAHARI DEPARTMENT STORE ARION MALL PADA MAHASISWA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Fakultas Ekonomi.

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Abstract

BUNIAL MUSLIM 8135142904, The Correlation between Promotion and Visual Merchandising with The Purchase Decision at Matahari Department Store Arion Mall in Student Faculty of Economy in State University of Jakarta. Script, Jakarta: Faculty of Economics, State University Of Jakarta. 2018. This research was conducted in The Study Program of Commerce Education Student in State University of Jakarta, for 5 months, starting from February to Juny 2018. The purpose of this study is to determine the correlation between promotion with the purchase decision of Matahari Department Store Arion Mall in all student Faculty Economics in State University of Jakarta and to determine the correlation between visual merchandising with the purchase decision of Matahari Department Store Arion Mall in all student Faculty Economics in State University of Jakarta. The research method used is survey method with the correlation approach, population used are all student Faculty Economics in State University of Jakarta. The sampling technique used technique of Purposive sampling as many as 105 people. For data collecting researchers using questionnaires with Likert scale. The variables are Purchase Decision (Y), Promotion (X1) and Visual Merchandising (X2) is the secondary data obtained from the dissemination of research questionnaires. Data analysis technique used is, first test requirement analysis consisted of test of normality and test of lineararity. Both multiple linear regression tests. The three hypothesis test that contains t test and F test. Fourth multiple correlation test. The last one is analysis of coefficient of determination. tcount on Promotion variable equal 2,686 and tcount on Visual Merchandising that is equal to 3,327 where ttable equal to 1,65443, this means there is significant partial correlation of Promotion and Visual Merchandising. Because tcount> ttable. While for test F, found the result Fcount of 49,382 >Ftable value 3,08. Where can be drawn the conclusion that there influence simultaneously between variabel Promotion and Visual Merchandising to Purchase Decision. Because Fcount>Ftable, Multiple regression equation obtained result Ŷ = 26,749 + 0,337X1 + 0,407X2. R2 coefficient of determination value of 0,492. This means that Promotion (X1) and Visual Merchandising (X2) variables affect Purchase Decision (Y) by 49,2%. Key word: The Purchase Decision, Promotion, Visual Merchandising

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