WATI, YULIANA RETNO (2018) HUBUNGAN ANTARA ATRIBUT PRODUK DAN GAYA HIDUP DENGAN KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA DI JAKARTA. S1 thesis, Fakultas Ekonomi.
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Abstract
YULIANA RETNO WATI, The Correlation Between Product Attributes And Lifestyle With The Purchase Decision Smartphone Samsung In The Faculty Of Economics Student State University Of Jakarta In Jakarta This research was conducted at the Faculty of Economics, State University of Jakarta, the period of 6 months from January to June 2018. The purpose of this study is to determine each relationship between product attributes and lifestyle withpurchasing decisions smartphone, and relations together the relationship between product attributes and lifestyle with purchasing decisions smartphone on the students of Faculty of Economics, State University of Jakarta. Sampling technique that is Purposive Sampling counted 121 people. The resulting regression equation is Ŷ = 27,397 + 0,446X1 + 0,358X2. Test requirement analysis that is test of normality with Kolmogorov-Smimov test with significant level (α) = 5% or 0,05 and yield significant level of Y value equal to 0,200, X1 is worth 0.200, X2 is worth 0.200. Because of the significant level of these three variables> 0.05 it can be concluded that the research data is noral distributed and can be used in subsequent research. Test linearity regression Y over X1 produce Farithmetic<Ftable is 0,940 <3,072 and linearity test regression of Y on X2 yield Fcount<Ftable that is 0,939 <3.07, so it is concluded that, the regression equation is linear. From the significance test of Y regression over X1 and X2 generate Farithmetic> Ftable is 44,733> 3,072, so it is concluded that, the regression equation is significant. Then t test and produced and produced Y over X1tarithmetic= 5.576 and ttable = 1.65787, Y over X2 tarithmetic= 4.781 and ttable = 1.65787. Thus, it can be concluded the correlation coefficient is there is a positive and significant relationship between the variables of product attributes with the purchase decision, there is a positive and significant relationship between lifestyle variable with the purchase decision, and there is a positive and significant relationship between product attributes and lifestyle with the purchase decision smartphone samsung in the faculty of economics student state university of jakarta in Jakarta. Coefficient of determination Y over X1 and X2 obtained by 0, 431 indicating that 43.1% of purchasing decision variables are determined by product attributes and lifestyle. Keywords: Product Attributes, Lifestyle, Purchase Decision
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