Dinda, Khairun Nisa (2018) PENGARUH PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN LIPSTIK SARIAYU (SURVEI PADA PENGUNJUNG MALL CIPINANG INDAH). D3 thesis, Universitas Negeri Jakarta.
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Abstract
his research aims to analyze the influence of perceived price towards buying decision lipstick of Sariayu. The data which are used in this research are primary data and secondary data. The primary data were collected by questionnaires that was spreading to lipstick Sariayu’s consumers. The sampling technique in this research used non-probability sampling with judgement sampling method. The technique to analyze data used linear regression analysis, assumption classic analysis and hypothesis testing. From the result of this research, known that perceived price has influenced toward buying decision. Which is showed by the value of coefficient correlation (r) is 0,663 and coefficient determination (r ) is 0,439 (43,9%) then it means that the rest is 0,561 (56,1%) explained by other factors. In this research too, known that perceived price has influenced significantly toward buying decision. It can be showed by the value of t hitung which is higher than t tabel , 8,759 > 1,984.
| Item Type: | Thesis (D3) |
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| Additional Information: | Dosen Pembimbing: Setyo Ferry Wibowo, S.E M.Si |
| Uncontrolled Keywords: | Perceived Price, Purchase Decision, and Linear Regression Analysis |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) |
| Divisions: | Fakultas Ekonomi > D3 Manajemen Pemasaran |
| Depositing User: | Users 16 not found. |
| Date Deposited: | 19 Sep 2018 08:16 |
| Last Modified: | 19 Sep 2018 08:16 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/6032 |
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