PENGARUH KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN GOJEK (Survei pada Pelanggan GOJEK di Mall Cipinang Indah, Jakarta Timur)

Edwin, Bonardo (2018) PENGARUH KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN GOJEK (Survei pada Pelanggan GOJEK di Mall Cipinang Indah, Jakarta Timur). D3 thesis, Universitas Negeri Jakarta.

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Abstract

This research is analyze the influence of brand trust on customer loyalty of Gojek. The data which is used in this research is primary data, collected from spreading one hundred questionnaires to Gojek’s customers. This research use purposive sampling and linier regression analysis in cultivating data. From the result of this research, known that brand trust influence to customer loyalty. Which is showing by value of R Square is 0.326 (32,6%), while 0.674 (67,4%) is influence by other factors. In this research, also known that brand trust have most positive and significant influence to customer loyalty. Thus, the result of the research is relevant and at the same time supports the theory of buying decision.

Item Type: Thesis (D3)
Additional Information: Dosen Pembimbing: Setyo Ferry Wibowo, SE, M.Si
Uncontrolled Keywords: Brand Trust, Customer Loyalty, and Regression Linearity Analysis.
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Ahmad Afandi
Date Deposited: 04 Oct 2018 06:49
Last Modified: 04 Oct 2018 06:49
URI: http://repository.fe.unj.ac.id/id/eprint/6297

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