PENGARUH KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN GOJEK (Survei pada Pelanggan GOJEK di Mall Cipinang Indah, Jakarta Timur)

Edwin, Bonardo (2018) PENGARUH KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN GOJEK (Survei pada Pelanggan GOJEK di Mall Cipinang Indah, Jakarta Timur). D3 thesis, Universitas Negeri Jakarta.

Preview	Text cover.pdf Download (813kB) | Preview
Preview	Text Table_Of_Content.pdf Download (148kB) | Preview
Preview	Text Chapter I.pdf Download (358kB) | Preview
	Text Chapter II.pdf Restricted to Repository staff only Download (577kB)
	Text Chapter III.pdf Restricted to Repository staff only Download (402kB)
Preview	Text Chapter IV.pdf Download (156kB) | Preview
Preview	Text Bibiliography.pdf Download (12kB) | Preview

Abstract

This research is analyze the influence of brand trust on customer loyalty of Gojek. The data which is used in this research is primary data, collected from spreading one hundred questionnaires to Gojek’s customers. This research use purposive sampling and linier regression analysis in cultivating data. From the result of this research, known that brand trust influence to customer loyalty. Which is showing by value of R Square is 0.326 (32,6%), while 0.674 (67,4%) is influence by other factors. In this research, also known that brand trust have most positive and significant influence to customer loyalty. Thus, the result of the research is relevant and at the same time supports the theory of buying decision.

Actions (login required)

View Item