HUBUNGAN ANTARA SIKAP TERHADAP IKLAN DENGAN KEPUTUSAN PEMBELIAN ES KRIM MAGNUM PADA WARGA RW 22 KELURAHAN PENGASINAN KECAMATAN RAWALUMBU KOTA BEKASI

Ceyara, Vierthy (2013) HUBUNGAN ANTARA SIKAP TERHADAP IKLAN DENGAN KEPUTUSAN PEMBELIAN ES KRIM MAGNUM PADA WARGA RW 22 KELURAHAN PENGASINAN KECAMATAN RAWALUMBU KOTA BEKASI. S1 thesis, Universitas Negeri Jakarta.

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Abstract

VIERTHY CEYARA. Correlation Between Attitude Toward Advertising With Purchase Decision of Ice Cream Magnum at District 22 Pengasinan, Rawalumbu, Bekasi. Script. Jakarta: Study Program of Commerce Education, Economic And Administration Department, Economic Faculty, State University of Jakarta. January 2014. The aim of this research is to find the possibility a positive correlation between Attitude Toward Advertising With Purchase Decision of Ice Cream Magnum at District 22 Pengasinan, Rawalumbu, Bekasi.. The period of this research was four months since August 2013 until November 2013. This research used survey methods by correlation approach. The population of this research were all society district Ice Cream Magnum at District 22 Pengasinan, Rawalumbu, Bekasi who buy and consumsion ice cream Magnum. While the society population at affordable were neighborhood 6 as many as 53 people in accordance with the characteristics of the population. From those population at affordable is taken 48 people for sample. Equation of the simple linear regression give the formula of regression Ŷ = 57,53 + 0,60X. Test analysis conditional test proved the validation on variabel Y to variable is normal distributed. It is proved by the calculation that used Liliefors test at significant level (α) = 0,05 that indicates Lcount (0.1269) <Ltable (0.1279). The correlation coefficient is counted by Product Moment formula by Pearson indicates rxy 0.471. While the results of correlation coefficient significant test indicates tcount = 3,626 and ttable = 1,68. Because the result shows tcount > ttable, the research indicates there is a significant correlation between attitude toward advertising with purchase decision of ice cream Magnum at District 22 Pengasinan, Rawalumbu, Bekasi. The count of determination coefficient test indicates 22,23% the variance of variable Y is determined by variable X. The conclusion of research shown that a positive correlation attitude toward advertising with purchase decision of ice cream Magnum at District 22 Pengasinan, Rawalumbu, Bekasi.. It means the better attitude toward advertising offered, the higher the purchase decision of ice cream Magnum at District 22 Pengasinan, Rawalumbu, Bekasi.

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