HUBUNGAN ANTARA KUALITAS PRODUK DAN PROMOSI DENGAN KEPUTUSAN PEMBELIAN BAHAN BAKAR MINYAK PERTAMAX PADA KARYAWAN BADAN PENGAWASAN KEUANGAN DAN PEMBANGUNAN DI JAKARTA TIMUR

Meilani, Elisabeth (2014) HUBUNGAN ANTARA KUALITAS PRODUK DAN PROMOSI DENGAN KEPUTUSAN PEMBELIAN BAHAN BAKAR MINYAK PERTAMAX PADA KARYAWAN BADAN PENGAWASAN KEUANGAN DAN PEMBANGUNAN DI JAKARTA TIMUR. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ELISABETH MEILANI. Correlation Between Quality Products and Promotion With purchasing decisions Bahan Bakar Minyak Pertamax at Badan Pengawasan keuangan dan pembangunan Jakarta Timur. Script. Jakarta: Study Program of Commerce Education, Economic And Administration Department, Economic Faculty, State University of Jakarta. Juni 2014. The aim of this research is to find the possibility a positive correlation between Quality Products and Promotion With purchasing decisions at Badan Pengawasan Keuangan dan Pembanguna employee , Jakarta Timur. The period of this research was four months since March 2014 until June 2014. This research used survey methods by correlation approach. The population of this research were all employee Badan Pengawasan Keuangan dan Pembangunan , Jakarta Timur who buy and consumer have problems with s Quality Products and Promotion . While the society population at affordable were neighborhood 5 as many as 55 people in accordance with the characteristics of the population. From those population at affordable is taken 48 people for sample. From the calculation results obtained by multiple linear regression equation Y = 2.534 + 0.0921 +0.9992. In the results of the ANOVA test or F test, the value of F at 628.539 at 0.000 significant. To determine the value of F table in this study can be found using the significant statistical tables 0.05 (5%) so that yield Ftable 3:20 Because of F> F (628.539> 3.20), then Ho is rejected, meaning that the quality of product and service quality jointly influence significant impact on customer satisfaction. Based on the coefficients table, tcount Product Quality (X1) of 3.290> t table (2.014) and 0.002 Sig <5% so it can be concluded that partial hypothesis H1 is accepted and reject Ho1. This indicates that there is significant influence between product quality to customer satisfaction. Based on the coefficients table, tcount Quality of Service (X2) for 30.393> t table (2.014) and 0.000 Sig <5% so that decisions can be taken is to accept and reject H2 Ho2. In other words, there is a significant relationship between service quality and customer satisfaction.. The conclusion of research shown that a positive correlation Quality Products and Promotion with purchasing decisions of fuel oil Pertamax at Badan Pengawasan Keuangan dan Pembangunan Jakarta Timur.

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