HUBUNGAN ANTARA PERSEPSI HARGA DENGAN KEPUTUSAN PEMBELIAN MIE INSTAN SUPERMIE PADA MAHASISWA PENDIDIKAN TATA NIAGA ANGKATAN 20102013 FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA

Pamungkas, Bemy Catunawa (2015) HUBUNGAN ANTARA PERSEPSI HARGA DENGAN KEPUTUSAN PEMBELIAN MIE INSTAN SUPERMIE PADA MAHASISWA PENDIDIKAN TATA NIAGA ANGKATAN 20102013 FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

BEMY CATUNAWA PAMUNGKAS. THE CORRELATION BETWEEN PRICE PERCEPTION WITH PURCHASE DECISION AT STUDENT OF COMMERCE EDUCATION FEUNJ DI JAKARTA.Script, Jakarta: Study Program of Commerce Education, Dapartment of Economics and Administration, Faculty of Economics, UniversitasNegeri Jakarta, January 2015. The study is aimed at obtaining valid, factual information and knowledge about correlation between price perception with buying decisionat student of commerce education FEUNJ in Jakarta. This study used a descriptive method with a correlation approach. Independent variable is price perception and buying perception as the dependent variable. The population in this study werethe students of commerce education FEUNJ, while the population of inaccessibility students of commerce education branch 2011. The sample used by 81 people. The sampling technique used in this study is simple random sampling table of 65 people by Isac and Michael with an error level of 5%. Data analysis techniques starts with finding a simple linear regression equation and obtained Ŷ = 72.46 + 0.34X. Test requirements analysis is the normality test on the estimated regression error Y over X with liliefors obtained Lhitung test (Lo) 0,0475, while the significant level of 0.05 was Ltabel (Lt) 0,1098. Because Lhitung<Ltabel the estimated regression error Y over X (Y - Ŷ) normal. While the linearity test obtained regression of Fhitung (1.79) < Ftabel (0.74), so it was concluded that the linear regression model. Hypothesis tests on the significance of the regression is known that the model of Fhitung (17.8) >Ftabel(3.96), Hypothesis tests with test product moment correlation coefficient of Pearson obtained rxy = 0.469, then this means that there is a positive relationship between price perceptionand buying perception. From the t-test calculation known thitung = (4.382) > ttabel = (1.67), so this shows that there is a significant relationship (significant) between price perception with buying decision. While the results of the calculation of the coefficient of determination values obtained 23.02% which indicates that buying decision is determined by the price perception at 23.02%. The result of this study has proved the existence of a positive and significant correlation between price perception with buying decision at students of commerce education FEUNJ. This means that if the higher price perception will make the better buying decision.

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