PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI MANFAAT TERHADAP MINAT MENGGUNAKAN INDOMARET CARD DENGAN SIKAP SEBAGAI INTERVENING (SURVEI TERHADAP PENGUNJUNG GERAI INDOMARET DI CABANG JATIWARINGIN)

Lakstiko, Orchardio (2019) PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI MANFAAT TERHADAP MINAT MENGGUNAKAN INDOMARET CARD DENGAN SIKAP SEBAGAI INTERVENING (SURVEI TERHADAP PENGUNJUNG GERAI INDOMARET DI CABANG JATIWARINGIN). Fakultas Ekonomi, Universitas Negeri Jakarta.

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Abstract

The purpose of this study are: 1) To know whether perceived ease of use affect on attitude. 2) To know whether perceived ease of use on intention to use. 3) To know whether perceived usefulness effect on attitude. 4) To know whether perceived usefulness effect on intention to use. 5) To know whether attitude influences intention to use. 6) To know influence of perceived ease of use to intention to use through attitude as intervening variable. 7) To know the effect of perceived usefulness to intention to use through attitude as intervening variable. Methods of data collection using survey method with the instrument of questionnaire. Object of this research is 250 respondents who had visited Indomaret branch at Jatiwaringin. Data analysis using Lisrel and SPSS.

Item Type: Other
Additional Information: dsoen pembimbing 1 Dr. Mohamad Rizan M.M dan dosen pembimbing 2 Basrah Saidani SE, M.Si
Uncontrolled Keywords: perceived ease of use, perceived usefulness, intention to use, attitude, Indomaret Card.
Subjects: Student Paper
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Ahmad Afandi
Date Deposited: 15 Mar 2019 01:36
Last Modified: 15 Mar 2019 01:36
URI: http://repository.fe.unj.ac.id/id/eprint/7350

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