PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI MANFAAT TERHADAP MINAT MENGGUNAKAN INDOMARET CARD DENGAN SIKAP SEBAGAI INTERVENING (SURVEI TERHADAP PENGUNJUNG GERAI INDOMARET DI CABANG JATIWARINGIN)

Lakstiko, Orchardio (2019) PENGARUH PERSEPSI KEMUDAHAN DAN PERSEPSI MANFAAT TERHADAP MINAT MENGGUNAKAN INDOMARET CARD DENGAN SIKAP SEBAGAI INTERVENING (SURVEI TERHADAP PENGUNJUNG GERAI INDOMARET DI CABANG JATIWARINGIN). Fakultas Ekonomi, Universitas Negeri Jakarta.

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Abstract

The purpose of this study are: 1) To know whether perceived ease of use affect on attitude. 2) To know whether perceived ease of use on intention to use. 3) To know whether perceived usefulness effect on attitude. 4) To know whether perceived usefulness effect on intention to use. 5) To know whether attitude influences intention to use. 6) To know influence of perceived ease of use to intention to use through attitude as intervening variable. 7) To know the effect of perceived usefulness to intention to use through attitude as intervening variable. Methods of data collection using survey method with the instrument of questionnaire. Object of this research is 250 respondents who had visited Indomaret branch at Jatiwaringin. Data analysis using Lisrel and SPSS.

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