HUBUNGAN ANTARA POSITIONING DENGAN KEPUTUSAN PEMBELIAN FRESTEA PADA WARGA RW 001 KELURAHAN CIRACAS KECAMATAN CIRACAS DI JAKARTA TIMUR

Amilia, Amilia (2015) HUBUNGAN ANTARA POSITIONING DENGAN KEPUTUSAN PEMBELIAN FRESTEA PADA WARGA RW 001 KELURAHAN CIRACAS KECAMATAN CIRACAS DI JAKARTA TIMUR. S1 thesis, Universitas Negeri Jakarta.

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Abstract

AMILIA. Correlations Between Positioning with Frestea Purchasing Decisions on Citizens RW 001 Ciracas Sub District of Ciracas in Jakarta. Thesis, Jakarta: Tata Commerce Education Studies Program, Department of Economics and Administration, Faculty of Economics, State University of Jakarta. 2015. This study aims to determine the relationship between the Purchase Decision Frestea Positioning in East Jakarta. This research was conducted from April to June 2015. The method use dissurvey method through correlational approach.. The study population was RW 001 Ciracas SubCiracas Sub-District, East Jakarta. The sampling technique issimple random technique (Proportional Random Sampling) of 65 samples. The instrument use dtoobtain data on thevariables X and Y Positioning Purchase Decision measure during a Likertscale. Data analysis technique sstarts with finding a simple regression equation and the regressione quation y = 16.55 + 0,935X, where as the test requirements analysis that estimates the error normality test regression of Y on X with the test Liliefors obtained Lhitung 0,105) <Ltabel (0110), p This means that the sample comes from a population of normal distribution. Significance test and regression linearity using Analysis of Variance table (ANOVA) F hitung regression equation (29.24)> F table (4.00) which states very significant regression and regression linearity test that produces F hitung (0.85) <F table (1 , 82) which shows that the model used is linear regression. Hypothesis testing is done with a correlation coefficient formula producesrxy Product Moment of 0.563 means the relationship between two variables Is strong. Further more, thes ignificance test of correlation coefficientusingthe t test and there sulting T tabel T hitung = 5.41 and = 1.67. It can be concluded that the correlation coefficient r xy = 0.953 signifikan. coefisien determination is obtained at 31.70%, which shows that 31.70% variation purchasing decisions are determined by the positioning.

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