HUBUNGAN ANTARA HARGA DAN LOKASI DENGAN KEPUTUSAN PEMBELIAN KENTUCKY FRIED CHICKEN (KFC) DI ARION MALL PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA

APRILIA, ADE PUTRI (2019) HUBUNGAN ANTARA HARGA DAN LOKASI DENGAN KEPUTUSAN PEMBELIAN KENTUCKY FRIED CHICKEN (KFC) DI ARION MALL PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Fakultas Ekonomi.

	Text Cover.pdf Download (406kB)
	Text Table_Of_Content.pdf Download (134kB)
	Text Chapter1.pdf Download (557kB)
	Text Chapter2.pdf Restricted to Repository staff only Download (1MB)
	Text Chapter3.pdf Download (1MB)
	Text Chapter4.pdf Restricted to Repository staff only Download (1MB)
	Text Chapter5.pdf Download (353kB)
	Text Bibliography.pdf Download (464kB)

Abstract

ADE PUTRI APRILIA, Relationship between Price and Location with Purchase Decision kentucky fried chicken (KFC) in Arion Mall in The Faculty of Economics Student State University of Jakarta This research was conducted at the Faculty of Economic, State University of Jakarta. The period of 6 months from January to July 2019. The purpose of this study is Relationship between Price and Location with Purchase Decision kentucky fried chicken (KFC) in Arion Mall in The Faculty of Economics Student State University of Jakarta. The purpose of this study is to determine Relationship between Price and Location with Purchase Decision kentucky fried chicken (KFC) in Arion Mall in The Faculty of Economics Student State University of Jakarta. Sampling technique that is Purposive Sampling counted 111 people. The resulting regression equation is Ŷ= = 11,10 + 0,55X1 + 0,50X2. Test requirement analysis that is test of normality with Kolmogorov-Smimov test with significant level (α) = 5% or 0,05 and yield significant level of Y value equal to 0,080 and Asymp. Sig 0,075. Because of the significant level of these three variables> 0.05 it can be concluded that the research data is noral distributed and can be used in subsequent research. Test linearity regression of Y over X1 produce Faritmetic < Ftable is 1,501 < 3,08 and linearity test regression of Y over X2 produce Faritmetic < Ftable is 0,850 < 3,08, so it is concluded that, the regression equation is significant. From the significance test of Y regression over X1 and X2 generate Faritmetic < Ftable is 31,599 > 3,08, so it is concluded that, the regression equation is significant. Then t test and produced and produced Y over X1 taritmetic = 3,724 and ttabel 1,65909, Y over X2 taritmetic = 3,724 and ttabel 1,65909. Coefficient of determination Y over X1 and X2 obtained by 0,369 indicating that 36,9% of purchasing decision variables are determined by price and location. Keyword: Purchase Decision, Price, Location.

Actions (login required)

View Item