HUBUNGAN ANTARA PROMOSI DAN LAYANAN PURNA JUAL DENGAN KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA PADA MAHASISWA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA

KUNCORO, WAHYU (2019) HUBUNGAN ANTARA PROMOSI DAN LAYANAN PURNA JUAL DENGAN KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA PADA MAHASISWA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Fakultas Ekonomi.

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Abstract

WAHYU KUNCORO, Promotional Relations and After-Sales Services with Decisions on Purchasing Honda Motorbikes to Students of the Faculty of Economics, Jakarta State University in Jakarta. This research was carried out at the Faculty of Economics, Jakarta State University, for 5 months from March to July 2019. The purpose of this study was to determine the relationship between promotion and after-sales service with the Decision of Honda Motorcycle Purchases on Students of the Faculty of Economics, Jakarta State University in Jakarta ., The research method that the researcher uses is a survey method with a correlational approach, the population used is all students of the Faculty of Economics, Jakarta State University. The sampling technique used was a Purposive sampling technique of 114 people. The resulting regression equation is Ŷ = 28.990 + 0.483 X1 + 0.211 X2. The requirements analysis test is the normality test with the Kolmogorov-Smimov test with a significance level (α) = 5% or 0.05 and produces a significant level. Y is equal to 0.095. Because the significance level of the three variables is> 0.05, it can be concluded that the data are normally distributed and can be used in subsequent analyzes. Regression linearity test Y for X1 and Y over X2 produces a significance value in linearity, which is 0,000 <0,05, so it is concluded that it has a linear relationship. From the Y regression test on X1 and X2 it produces Fcount> Ftable, which is 29.435> 3.056, so it can be concluded that the regression equation is significant. Furthermore, the t test and Y above X1 thitung = 6.099 t table = 1.65870, Y over X2 thitung = 2.904 and t table = 1.65870. The correlation coefficient between the promotion variables (X1) on the purchasing decision (Y) is 0.545 and the correlation coefficient between the after-sales service variable (X2) on the purchasing decision (Y) is 0.357. So, there is a positive and significant relationship between promotion and purchasing decisions, and a positive and significant relationship between after-sales service and purchasing decisions. Thus, it can be concluded that there is a positive and significant relationship between promotion and after-sales service with purchasing decisions. The determination coefficient Y for X1 and X2 obtained is 0.347 which indicates that 34.7% of the purchase decision variable is determined by promotion and after-sales service. Meanwhile, the remaining 65.3% is influenced by other factors. Keywords: Purchase Decision, Promotion, After-Sales Service

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