RAMADHANI, DINDA ARYA (2019) ANALISIS PENDAPATAN TAKSI PT BLUE BIRD Tbk SEBELUM DAN SESUDAH PENGGUNAAN APLIKASI ONLINE. D3 thesis, Fakultas Ekonomi.
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Abstract
DINDA ARYA RAMADHANI. 2019. 8323164329. Analisis Pendapatan Taksi PT Blue Bird Tbk. Sebelum dan Sesudah Penggunaan Aplikasi Online. Program Studi D3 Akuntansi. Fakultas Ekonomi. Universitas Negeri Jakarta. In advances of technology nowadays has made competition between conventional transportation services and the emergence of increasingly online transportation services. One of innovation has made by conventional transportation services is to use online application. In writing this scientific paper, the author’s goal is to compare the income before and after the usage of online application at PT Blue Bird Tbk. The method used in this study is quantitative descriptive analysis through observation, interviews, and literature studies. Samples are taken in 5 years; 2014-2016 before using online application and 2017-2018 after using online application. The results of this study indicates that with the online application, the overall revenue of the Blue Bird segment increased by 0.35% in 2018. While in the taxi segment, revenue decreased by 1.55% due to the impact of online taxis. Keywords: Taxi, Revenue, Use of Online Application
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