NOVITASARI, DIAH AYU (2019) PENGARUH KEPERCAYAAN TERHADAP MINAT BELI ULANG PRODUK WARDAH (Survei Pada Mahasiswa Manajemen Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.
![[img]](http://repository.fe.unj.ac.id/style/images/fileicons/text.png) |
Text
Cover.pdf Download (515kB) |
|
Text
Table_Of_Contents.pdf Download (106kB) |
|
Text
Chapter1.pdf Download (1MB) |
|
Text
Chapter2.pdf Restricted to Repository staff only Download (1MB) |
|
Text
Chapter3.pdf Restricted to Repository staff only Download (438kB) |
|
Text
Chapter4.pdf Download (102kB) |
|
Text
Bibliography.pdf Download (212kB) |
Abstract
Diah Ayu Novitasari. 2019. 8223164899. The Influence of Trust on Repurchase Intention Wardah Products (Survey on Management Student State University of Jakarta). Study Program DIII Marketing Management, Faculty of Economics, State University of Jakarta. This research aims to analyze the influence of trust on repurchase intention Wardah products. The data used is primary data by distributing questionnaires to 100 respondents who use Wardah product. The method used in this research is descriptive analysis, hypothesis testing and simple linear regression analysis. From the result of this research known that trust has an effect on interst in repurchasing significantly. This is indicated by the results of the R square value of 0,426 (42,6%), while the remaining 57,4% is the other variable that is not explained in this study. Keywords:Trust, Repurchase Intention
| Item Type: | Thesis (D3) |
|---|---|
| Additional Information: | Pembimbing : Agung Kresnamurti Rivai. P, ST, M.M., |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Hubungan Masyarakat (Public Relations) |
| Divisions: | Fakultas Ekonomi > D3 Manajemen Pemasaran |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 04 Sep 2019 07:14 |
| Last Modified: | 04 Sep 2019 07:14 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/8167 |
Actions (login required)
 |
View Item |
