PENGARUH IKLAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK (Survei pada Konsumen Maybelline di Universitas Negeri Jakarta Kampus A)

ENGGARSIH, HEMASIWI GITTA (2019) PENGARUH IKLAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK (Survei pada Konsumen Maybelline di Universitas Negeri Jakarta Kampus A). D3 thesis, Universitas Negeri Jakarta.

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Abstract

Hemasiwi Gitta Enggarsih. 2019. 8223163750. Pengaruh Iklan Terhadap Keputusan Pembelian Produk (Survei Pada Konsumen Maybelline di Universitas Negeri Jakarta Kampus A). Marketing Management Study Program DIII. Department of Management. Faculty of Economics. State University of Jakarta. This paper has a purpose to: 1) Find out the description about advertising and buying decision of Maybelline cosmetics, 2) Find out the influence of advertising on purchase decision of Maybelline brand cosmetics. The research method that be used to collecting data is using questionnaire. The sample that be use was 110 respondents which is a consumer of Maybelline on State University of Jakarta Campus A who had bought Maybelline cosmetics. The data analysis method that be used is descriptive statistics analysis and linear regression analysis by using SPSS 25. Keywords: Advertising, Buying Decision, Maybelline Cosmetics

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