PENGARUH WORD OF MOUTH TERHADAP BRAND AWERANESS TRAVELOKA (SURVEI PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA)

HANIF, MUHAMMAD FAUZAN (2019) PENGARUH WORD OF MOUTH TERHADAP BRAND AWERANESS TRAVELOKA (SURVEI PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA). D3 thesis, Universitas Negeri Jakarta.

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Abstract

Muhammad Fauzan Hanif, 2019; The influence of Word Of Mouth on Traveloka Brand Aweraness. (Survey on Student of Universitas Negeri Jakarta). Scientific Paper, DIII Marketing Management Study Program. Faculty of Economics. Universitas Negeri Jakarta. This research aims to: 1) know the description of word of mouth and brand awareness of Traveloka. 2) know whether word of mouth has a significant influence on brand awareness Traveloka. In this research the data were collected by spreading a questionnaires. The sample used was 180 respondents who had visit Traveloka web. The data analysis method used is simple linear regression analysis. From the results of this research it can be seen that the word of mouth variable influence the brand awareness. Which is indicated by the determination of coefficient value of 0.244 (24.4%). Keyword: Word Of Mouth, Brand Aweraness

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