SUWANDI, MUHAMAD IRPAN (2019) PENGARUH CONTENT MARKETING TERHADAP NIAT BELI TIKET PERJALANAN DAN BOOKING HOTEL PADA APLIKASI ONLINE TRAVEL AGENT (OTA) TRAVELOKA. D3 thesis, Universitas Negeri Jakarta.
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Abstract
Muhamad Irpan Suwandi, 2019, 8223164152, title of the scientific paper "The Influence of Content Marketing Toward Purchase Intention for Travel Ticket and Booking Hotel On Online Travel Agent (OTA) Application Traveloka". Marketing Management Study Program, Faculty of Economics, Universitas Negeri Jakarta. This study aims to find out how Content Marketing can influence consumers Purcahse Intention on travel ticket products and booking hotels in Traveloka's Online Travel Agent (OTA) application. This study was conducted by collecting primary data obtained from 100 respondents using the Google Form online media questionnaire. The technique of collecting data uses a non-probability sampling technique which is then processed using the Simple Linear Regression method. From the results of this study it was found that Content Marketing has a positive and significant influence on Intention to Buy travel tickets and book hotels on Traveloka OTA applications. This can be known from the results of the Coefficient of Deterniation Test (R2) which shows the value of the correlation coefficient (R) of 0.786, and R Square of 0.618. Keywords: Content Marketing, Purchase Intention, Online, Booking, Travel
| Item Type: | Thesis (D3) |
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| Additional Information: | Pembimbing : Setyo Ferry Wibowo, SE., M.Si., |
| Subjects: | Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising) |
| Divisions: | Fakultas Ekonomi > D3 Manajemen Pemasaran |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 05 Sep 2019 01:39 |
| Last Modified: | 05 Sep 2019 01:39 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/8189 |
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