PENGARUH PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN APLIKASI OVO (Survei Pada Mahasiswa Universitas Negeri Jakarta)

RAHMA, SARAH NABELLA (2019) PENGARUH PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN APLIKASI OVO (Survei Pada Mahasiswa Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.

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Abstract

Sarah Nabella Rahma. 2019. 8223164370. The Influence Of Promotion On The Decision Of Using The OVO Application (Survey of Students at the Jakarta State University). Study Program Of DIII Marketing Management Faculty Of Economics State University Of Jakarta. This research aims to: 1) find out how the description or results of promotions and decisions for the use of OVO applications. 2) find out whether the promotion has a significant effect on the decision to use the OVO application. In this study the data obtained from the results of the distribution of questionnaires through Google form. The sample used was 120 respondents who used the ovo application. Technical analysis of data using descriptive analysis, test instruments, test classic assumptions, and test hypotheses. The results of this study indicate that there is a significant influence between the promotion variables on the usage decision variable. This is indicated by the coefficient of determination (R²) of 0.462 (46.2%). While the remaining 0.538 (53.8%) are explained by other independent variables not analyzed in this research. Keywords : Promotion, Use Decision, Ovo Application, Digital Payment, Fintech

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