HUBUNGAN ANTARA ASOSIASI MEREK DENGAN KEPUASAN PELANGGAN SEPEDA MOTOR YAMAHA PADA WARGA RW 08 KELURAHAN LOJI KECAMATAN BOGOR BARAT KOTA BOGOR

Pribadi, Tri Anjala Rizki (2015) HUBUNGAN ANTARA ASOSIASI MEREK DENGAN KEPUASAN PELANGGAN SEPEDA MOTOR YAMAHA PADA WARGA RW 08 KELURAHAN LOJI KECAMATAN BOGOR BARAT KOTA BOGOR. S1 thesis, Universitas Negeri Jakarta.

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Abstract

TRI ANJALA RIZKI PRIBADI, The Correlation Between Brand Association with Customer Statifaction Yamaha Motorcycle On Citizen Association 08, Loji Village,West of Bogor Sub-distric Bogor City. Commerce Education Studies Program, Department of Economics and Administration, Faculty of Economics, State University of Jakarta. The research was conducted at the citizen assiciation 08 Loji Village,West of Bogor Sub-distric Bogor City, for five months from February 2015 until June 2015. The purpose of this study is to determine Correlation Between Brand Association with Customer Statifaction Yamaha Motorcycle On Citizen Association 08, Loji Village,West of Bogor Sub-distric Bogor City. The research method used is survey method with the correlational approach, population in this study were all citizen association 08 , Loji Village,West of Bogor Sub-distric Bogor City, while the population of Inaccessibility is citizens RT 01, RT 02 and RT 03 citizen association 08 , Loji Village,West of Bogor Sub-distric Bogor City as many as 56 people. The sampling technique used proportional sampling with randomly technique as many as 48 people. The resulting regression equation is Ŷ = 54,97 + 0,31X. Test requirements analysis that estimates the error normality test regression of Y on X with Test Liliefors produce Lcount = 0,0800, while Ltable for n = 48 at 0.05 significance level is 0,1477. Because Lcount<Ltable the estimated error of Y on X is normally distributed.Testing linearity of regression produces Fcount< Ftable is 1,75 < 1,97, so it is concluded that the linear equation regression. Hypothesis testing form test significance regression produces Fcount> Ftable which 22,03 > 4,05, meaning that the regression equation is significant. Correlation coefficient of Pearson Product Moment generating rxy = 0,569, then performed the test significance correlation coefficient using the t test and the resulting tcount> ttable, tcount= 4,694 and ttable = 1,68. It can be concluded that the correlation coefficient rxy = 0,569 is significant. The coefficient of determination obtain for is 52,40%, which shows that 32,38% of the variation of Customer Statifaction is determined by Brand Association.

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