PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, PERSEPSI RISIKO TERHADAP KEPERCAYAAN PENGGUNAAN DAN NIAT BELI ONLINE TRAVEL AGENT DI DKI JAKARTA

AGUSTINA, ANNISA (2019) PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, PERSEPSI RISIKO TERHADAP KEPERCAYAAN PENGGUNAAN DAN NIAT BELI ONLINE TRAVEL AGENT DI DKI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Annisa Agustina, 2019; The Influence Perceived Ease of Use, Perceived of risk to Trust of use and purchase intention Online Travel Agent At DKI Jakarta. Jakarta: S1 Management Study Program, Marketing Concentration, Management Department, Faculty of Economics, Jakarta State University: Dr. Mohamad Rizan SE, MM & Rahmi S., E M.S.M. This study aims: 1) To find out whether the perception of ease of use affects the purchase intention 2) To find out whether the perception of ease of use affects the trust in use 3) To know whether the risk perception influences the purchase intention 4) To find out whether the risk perception affects the trust in use 5) To find out whether the use of trust affects the purchase intention. The sample of this study is people who have never before and plan to use Traveloka tickets online by having Traveloka applications. The sampling technique used was purposive sampling with a total sample of 205 respondents. This study uses a questionnaire that was distributed directly and online. Data analysis using SPSS and AMOS. The results of testing the hypothesis indicate that ease of use and risk perception plays an important role in the formation of trust, so that consumer purchase intention will emerge. The results showed that all hypotheses could be accepted. Keywords: Perceived ease of use, perceived of risk, trust and purchase intention.

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