PENGARUH KEPEDULIAN LINGKUNGAN, PERSEPSI KUALITAS, DAN SIKAP TERHADAP MEREK TERHADAP NIAT PEMBELIAN PADA PRODUK IKEA

NURALIFTA, EMILIA (2019) PENGARUH KEPEDULIAN LINGKUNGAN, PERSEPSI KUALITAS, DAN SIKAP TERHADAP MEREK TERHADAP NIAT PEMBELIAN PADA PRODUK IKEA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Emilia Nuralifta, 2019: The Effect of Environmental Concern, Perceived Quality and Brand Attitude towards Purchase Intention of IKEA’s Product. Thesis, Jakarta: Study Program of S1 Manajemen, Faculty of Economics, Universitas Negeri Jakarta. Advisory Team: Setyo Ferry Wibowo SE., M.Si and Andrian Haro S.Si., M.M. The purpose of this research are: 1) To determine positive and significant effect on environmental concern towards purchase intention of IKEA’s product, 2) To determine positive and significant effect on perceived quality towards purchase intention of IKEA’s product, 3) To determine positive and significant effect on brand attitude towards purchase intention of IKEA’s product. Methods of collecting data using survey methods with instruments in the form of questionnaires. The object of this study were 150 respondents who have not buy IKEA product. Data analysis using SPSS version 23 to process and analyze research data. Kata Kunci: Environmental Concern, Perceived Quality, Brand Attitude, Purchase Intention, IKEA, SPSS.

Item Type: Thesis (S1)
Additional Information: Pembimbing I : Setyo Ferry Wibowo, SE., M,Si, Pembimbing II: Andrian Haro S.Si., M.M,
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Pabrik (Plant Manajemen)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 29 Jan 2020 06:34
Last Modified: 29 Jan 2020 06:34
URI: http://repository.fe.unj.ac.id/id/eprint/8592

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