FAKTOR FAKTOR YANG MEMPENGARUHI PERKEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI WISATA BELANJA BULAK TIMUR DEPOK

APRILIANI, FIQOH (2020) FAKTOR FAKTOR YANG MEMPENGARUHI PERKEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI WISATA BELANJA BULAK TIMUR DEPOK. S1 thesis, Universitas Negeri Jakarta.

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Abstract

FIQOH APRILIANI. 8105142723. Factors that Influence the Development of Micro, Small and Medium Enterprises (MSMEs) in the Wisata Belanja Bulak Timur Depok. Thesis: Study Program of Economics, Faculty of Economics. Jakarta State University, 2020. This study aims to determine what factors can influence the development of MSME in the Wisata Belanja Bulak Timur Depok. This research was conducted for 3 months from November 2019 to January 2020. This research is a descriptive study using a survey method. This type of research data is primary data. Data collection using a questionnaire technique with the number of respondents as many as 90 businesses in the Wisata Belanja Bulak Timur Depok. From the trial results obtained capital reliability values of 0.498, 0.842 for the workforce, while for marketing of 0.203 thus, this research instrument is very reliable to be used. Analysis of the data of this study used SPSS software version 18.0. The results showed that capital, labor, and marketing had an influence of 93.1%. The implication of the results of this study is to increase capital, labor, and marketing in order to improve business development to improve the economy in the Wisata Belanja Bulak Timur Depok. Keywords: Capital, Labour, Marketing, Business Development

Item Type: Thesis (S1)
Additional Information: Pembimbing I : Suparno, S.Pd., M.Pd Pembimbing II: Herlitah, S.Sos., M.EC.Dev
Subjects: Ilmu Sosial (Social Science) > Ilmu Ekonomi (Economics)
Ilmu Sosial (Social Science) > Ilmu Ekonomi (Economics) > Ekonomi Makro (Macroeconomics and Related Topics)
Divisions: Fakultas Ekonomi > S1 Pendidikan Ekonomi
Depositing User: Budi Siswanto
Date Deposited: 02 Mar 2020 08:26
Last Modified: 02 Mar 2020 08:26
URI: http://repository.fe.unj.ac.id/id/eprint/8921

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