HUBUNGAN ANTARA KUALITAS WEBSITE DAN ELECTRONIC WORD OF MOUTH DENGAN KEPUTUSAN PEMBELIAN PADA E-COMMERCE LAZADA DI FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA

NIKOLA, ANANDA BRAMFALI (2020) HUBUNGAN ANTARA KUALITAS WEBSITE DAN ELECTRONIC WORD OF MOUTH DENGAN KEPUTUSAN PEMBELIAN PADA E-COMMERCE LAZADA DI FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ANANDA BRAMFALI NIKOLA, The Correlation between Website Quality and Electronic Word of Mouth with Purchasing Decisions on Lazada E-commerce at the Faculty of Economics, State University of Jakarta. This research was conducted at the Faculty of Economics, Jakarta State University, for 6 months from August 2019 to January 2020. The purpose of this study was to determine the relationship between website quality and electronic word of mouth with purchasing decisions on Lazada at the Faculty of Economics, Jakarta State University. The research method that the researchers used was a survey method with a correlational approach, the population used was all students of the Faculty of Economics, State University of Jakarta. The sampling technique used was Purposive sampling technique of 120 people. Regression equation Ŷ = 5.584 + 0.365 X1 + 0.345 X2. Test requirements analysis is the normality test with the Kolmogorov-Smimov test with a significance level (α) = 5% or 0.05 and produces a significant level. Y is worth 0.200. Because the significance level of the three variables> 0.05, it can be concluded that the data is normally distributed and can be used in further analysis. Linearity regression test of Y for X1 and Y for X2 produces a significance value in Linearity, which is 0,000 <0.05, so it can be concluded that it has a linear relationship. From the test of the significance of regression Y on X1 and X2 produces Fcount> Ftable, which is 34.341> 3.072, so it can be concluded that the regression equation is significant. Next, a t test was carried out and the resulting Y over X1 count = 4,105 ttable = 1.65821, Y over X2 tcount = 3.910 and ttable = 1.65821. The correlation coefficient between the website quality variable (X1) to the purchase decision (Y) is 0.288 and the correlation coefficient between the electronic word of mouth (X2) variable to the purchase decision (Y) is 0.279. So, there is a positive and significant relationship between website quality with purchasing decisions, as well as a positive and significant relationship between electronic word of mouth and purchasing decisions. Thus, it can be concluded that there is a positive and significant relationship between website quality and electronic word of mouth with purchasing decisions. Y coefficient of determination of X1 and X2 obtained by 0.370 which shows that 37.0% of the purchase decision variable is determined by the quality of the website and electronic word of mouth. Meanwhile, the remaining 63.0% is influenced by other factors. Keywords: Purchase Decision, Website Quality, Electronic Word of Mouth

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