HUBUNGAN ANTARA VISUAL MERCHANDISING (TAMPILAN VISUAL) DENGAN PEMBELIAN IMPULSIF CARREFOUR HYPERMARKET TAMINI SQUARE PADA WARGA RW 010 KELURAHAN CIRACAS KECAMATAN CIRACAS DI JAKARTA

Nuryati, Gesti (2015) HUBUNGAN ANTARA VISUAL MERCHANDISING (TAMPILAN VISUAL) DENGAN PEMBELIAN IMPULSIF CARREFOUR HYPERMARKET TAMINI SQUARE PADA WARGA RW 010 KELURAHAN CIRACAS KECAMATAN CIRACAS DI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

GESTI NURYATI, The Correlation Between Visual Merchandising With Impulse Buying of Carrefour Hypermarket Tamini Square On RW. 010 Kelurahan Ciracas Kecamatan Ciracas In Jakarta. Study Program Of Commerce Education, Department Of Economics and Administration, The Faculty Of Economics, State University Of Jakarta, June 2015. This study aims to determine the relationship between visual merchandising with impulse buying of Carrefour Hypermarket Tamini Square on RW. 010 Kelurahan Ciracas Kecamatan Ciracas, in Jakarta based on data or facts right (valid, true,valid) and trustworthy (reliable). The research was conducted for five months from February 2015 until June 2015. The research method used is survey method with the correlational approach. Independent variable is visual merchandising and impulse buying is dependent variable. The population in this research is whole citizens RW.010. The population of inaccessibility is a citizen RT.03 and RT.05 RW.010 as many as 71 people. The sample used by 58 people. The sampling technique used in this study taok by proportioned with simple random sampling. Data analysis techniques starts with finding a simple regression equation and obtained Ŷ = 30,77 + 0,70 X. Test requirement analysis is normality test on estimated regression error Y on X obtained by test calculation Liliefors Lo = 0,0873 while the Lt = 0,1163. This indicates that the regression model is normally distributed. Testing linearity of regression produces Fcount< Ftable is 1,09 < 1,84, so it was concluded that the regression equation is linear. From test significance regression produces Fcount> Ftable which is 67,15 > 4,02, meaning that the regression equation is significant. Correlation coefficient of Pearson Product Moment generating rxy = 0,738, then performed the test significance correlation coefficient using the t test and the resulting tcount = 8,194 dan ttable = 1,67. It can be concluded that the correlation coefficient rxy = 0,738 is significant. The coefficient of determination obtained for 54,53% which shows that 54,53% of the variations of impulse buying are determined by visual merchandising. The result of this study has shown a positive association between visual merchandising with impulse buying of Carrefour Hypermarket Tamini Square on RW.010 kelurahan Ciracas kecamatan Ciracas in Jakarta.

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