HUBUNGAN ANTARA PERSEPSI RISIKO DENGAN KEPUTUSAN PEMBELIAN MELALUI SITUS ONLINE PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA, FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA

Kabila, Bhina Rasti Syaif (2016) HUBUNGAN ANTARA PERSEPSI RISIKO DENGAN KEPUTUSAN PEMBELIAN MELALUI SITUS ONLINE PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA, FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

Preview	Text Cover.pdf Download (665kB) | Preview
Preview	Text Table_Of_Content.pdf Download (207kB) | Preview
Preview	Text Chapter_1.pdf Download (210kB) | Preview
	Text Chapter_2.pdf Restricted to Repository staff only Download (294kB) | Request a copy
Preview	Text Chapter_3.pdf Download (416kB) | Preview
	Text Chapter_4.pdf Restricted to Repository staff only Download (568kB) | Request a copy
Preview	Text Chapter_5.pdf Download (93kB) | Preview
Preview	Text Bibliography.pdf Download (90kB) | Preview

Abstract

BHINA RASTI SYAIF KABILA, The Correlation Between Preceived Risks With Customer Online Buying Decissions on college student at Commerce Education Programs, Faculty of Economics, State University of Jakarta. This research was conducted in Universitas Negeri Jakarta, for five months, starting from February 2016 to Juny 2016. The purpose of this study is to determine Correlation Between Preceived Risks With Customer Online Buying Decissions on college student at Commerce Education Programs, Faculty of Economics, State University of Jakarta. The research method used a survey method with the correlational approach, population in this research are . college student at Commerce Education Programs, Faculty of Economics, State University of Jakarta, whoever had visiting an online commerce sites. The sample in this research are 114 people. The result can be shown in a regression equation as Ŷ = 249,91 – 1,06 X. analysis that estimates the error normality test regression of Y on X with Liliefors test produce Lcount = 0,0928, while Ltable for n = 114 at 0,05 significant level is 0,0929. Because Lcount < Ltable the estimated error of Y over X normally distributed. Linearity test of regression produces Fcount < Ftable is 1,43 < 1,93, so it is concluded that the regression is linear. Hypothesis test from the significance regression produces Fcount > Ftable which, 300,1 > 3,96, meaning that the regression equation is significant. Correlation coefficient of Pearson Product moment shown as rxy = -0,835, It can conclude that the correlation between variables are negative. the significance test correlation coefficient using t test and the result can be equated as tcount < ttable, tcount = -17,33 and ttable = 1,665. It can conclude that the correlation betweebn preceived risk and buying decissions are negative and significant. The coefficient of determination obtained is 72,34% which show that 72,34% variant of customer online butying decissions is determined by preceived risks.

Actions (login required)

View Item