PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP PADA MAHASISWA FE UNIVERSITAS NEGERI JAKARTA ANGKATAN 2017 (UNJ)

MAINI, IRDA (2020) PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP PADA MAHASISWA FE UNIVERSITAS NEGERI JAKARTA ANGKATAN 2017 (UNJ). D3 thesis, Universitas Negeri Jakarta.

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Abstract

Irda Maini, 2020; The influence of green marketing on deciding the purchase of the body shop products among students of economy faculty batch 2017, A final project for marketing management study vocational program. Faculty of Economics. State University of Jakarta. This aims of this study are to 1) Define the Green Marketing and Purchasing decision 2) Identfying whether green marketing has and impact on one’s purchasing decision for the Body shop’s products. The study will use the sampling technique, specifically purposive sampling, where the data would be obtained by distributing online questionnaires. This study will use the the sample from the 100 respondents who have bought, are using or used the products from the body shop. The analytical method used in this study is a simple linear regression analysis. The result of this study shows that the green marketing variable significantly affects the purchasing decision variable for 79,1% and the remaining 20,9% is influenced by other factors outside this study. Keyword : Green marketing, Purchasing decision

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