ANALISIS SWOT DALAM PROGRAM PENGEMBANGAN UKM (Studi pada UKM Bank Sampah Taman Hati Sunter Muara)

ISLAMI, RA’IDAH NUHA (2020) ANALISIS SWOT DALAM PROGRAM PENGEMBANGAN UKM (Studi pada UKM Bank Sampah Taman Hati Sunter Muara). D3 thesis, Universitas Negeri Jakarta.

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Abstract

Ra’idah Nuha Islami. 2020. 1702517052. SWOT Analysis In Small Medium Enterprise Development Program At Sme Bank Sampah Taman Hati Sunter Muara. Diploma in Marketing Management Study Program. Department of Management. Faculty of Economics. State University of Jakarta. This scientific work aims to describe and implement marketing strategies that use SWOT analysis for the development of Sunter Muara Garbage Bank SME. The study uses descriptive qualitative methods that prioritize the strengthening of theory and literature in data analysis by providing an overview of the object of research. This study uses the method of observation, interviews, literature studies, and documentation in data collection techniques. Based on the results of an analysis of research conducted in October 2019 using the IFE matrix and EFE matrix, the position of the Waste Bank SME depends on Quadrant I. The strategy obtained by the SO is required and the strategy needed is a progressive strategy, namely by using an increase factor and a risk factor. How to implement marketing strategies by increasing relations with partners, doing continuous promotions, and adding innovation with creative products. Keywords: SWOT Analysis, Marketing Strategy, SME Garbage Bank

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