HUBUNGAN ANTARA HARGA DAN GAYA HIDUP DENGAN KEPUTUSAN PEMBELIAN SMARTPHONE ANDROID PADA MAHASISWA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA

Febriansyah, Febriansyah (2016) HUBUNGAN ANTARA HARGA DAN GAYA HIDUP DENGAN KEPUTUSAN PEMBELIAN SMARTPHONE ANDROID PADA MAHASISWA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

FEBRIANSYAH, The Relationship Between Price and Lifestyle With Purchase Decision of Android Smartphone on Faculty of Economy Student, in State University of Jakarta, East Jakarta. Study Program of Commerce Education, Faculty of Economics, State University of Jakarta. 2016. The research was conducted at Faculty of Economy in State University of Jakarta, East Jakarta, for six months from October 2015 until March 2016. The research method used is survey method with the correlational approach. Population in this research is students on Faculty of Economy State in University of Jakarta. The technique which is used in gathering the sample was purposive sampling about 75 peoples. To capture data from these three variables are used questionnaire Likert Scale models for Price (X1 Variable), Lifestyle (X2 Variable) and Purchase decision of Android Smartphone (Y Variable). Before the instrument is used tested the validity for variable X and Y. For variable X1, from 29 statement there are 22 points that valid, for variable X2, from 23 statement there are 18 points that valid and for variable Y and from 25 statement there are 23 points that valid. Reliability calculation of both variables using Cronbach Alpha formula. The results of the X1 variable reliability of 0,874, the results of the X2 variable reliability of 0,869 and the results of the Y variable reliability of 0,902. Results prove that the instrument is reliable. The resulting regression equationis Ŷ = 14,669 + 0,493X1 + 0,404X2. From test of simultaneously significance produces Fcount>Ftable, which is 37,92 > 3,12, meaning that test is significant. Then performed the test significance correlation coefficient using the t testandthe resulting tcountX1-Y=4,208 and tcountX2-Y=4,688 and ttable=1,67. Correlation coefficient of Pearson Product Moment generating rxy=0,716, It can be concluded that the correlation coefficient rxy=0,716 is significant. The coefficient of determination obtained for 49,9% which shows that 49,9% of the variation of purchase decision determined by price and lifestyle. The result of this research shown that price and lifestyle influence on purchase decision of Android Smartphone in simultaneously and partially.

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