PENGARUH KEPERCAYAAN, MANFAAT YANG DIRASAKAN DAN KENIKMATAN YANG DIRASAKAN TERHADAP NIAT PEMBELIAN KEMBALI DI SHOPEE PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA

SAFHIRA, ANGGRAINI LAILI (2020) PENGARUH KEPERCAYAAN, MANFAAT YANG DIRASAKAN DAN KENIKMATAN YANG DIRASAKAN TERHADAP NIAT PEMBELIAN KEMBALI DI SHOPEE PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

Preview	Text Cover.pdf Download (1MB) | Preview
Preview	Text Table_Of_Content.pdf Download (389kB) | Preview
Preview	Text Chapter1.pdf Download (338kB) | Preview
	Text Chapter2.pdf Restricted to Repository staff only Download (261kB)
Preview	Text Chapter3.pdf Download (669kB) | Preview
	Text Chapter4.pdf Restricted to Repository staff only Download (542kB)
Preview	Text Chapter5.pdf Download (138kB) | Preview
Preview	Text Bibliography.pdf Download (246kB) | Preview

Abstract

ANGGRAINI LAILI SAFHIRA, The Effect of Trust, Perceived Usefulness and Perceived Enjoyment on Repurchase Intention of Shopee in Student Universitas Negeri Jakarta The purpose of this study was to determine the effect of trust, perceived usefulness and perceived enjoyment on repurchase intention in Shopee at Jakarta State University Students. This research was conducted at Jakarta State University, for 6 months from January to June 2020. The research method that the researchers used was a survey method with a correlational approach, the population used was all students of Jakarta State University who had shopped online at Shopee. The sampling technique used was purposive sampling technique of 150 people. The resulting regression equation is Ŷ = 3.899 + 0.405 X1 + 0.093 X2 + 0.236 X3. Test requirements analysis is the normality test with the Kolmogorov-Smirnov test with a significance level (α) = 5% or 0.05 and produces a significant level of Y value of 0.200, X1 of value of 0.200, X2 of value of 0.200 and X3 of value of 0.200. Because the significance level of the three variables> 0.05, it can be concluded that the data is normally distributed and can be used in further analysis. Linearity regression test of Y for X1, Y for X2 and Y for X3 produces significance value in Linearity, which is 0,000 <0.05, so it can be concluded that it has a linear relationship. Next, a t test was carried out and Y was produced over X1 count = 4.478 and ttable = 1.65536, Y over X2 count = 2.418 and ttable = 1.65536 and Y over X3 count = 2.556 and ttable = 1.65536. Correlation coefficient between the trust variable (X1) 0.850, the correlation coefficient between the perceived usefulness (X2) variable is 0.804 and the correlation coefficient between the perceived enjoyment (X3) variable is 0.823. So, of the three independent variables have a positive and significant correlation to the repurchase intention variable. Y coefficient of determination of X1, X2 and X3 obtained by 0.753 which shows that 75.3% of the repurchase intention variable is determined by trust, perceived usefulness and perceived enjoyment. Meanwhile, the remaining 24.7% is influenced by other factors. Keyword: Repurchase Intention, Trust, Perceived Usefulness, Perceived Enjoyment

Actions (login required)

View Item