PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE DAN PERCEIVED ENJOYMENT TERHADAP INTENTION TO USE DOMPET DIGITAL GO PAY DI JAKARTA

CHRISTYANTI, CHRISTYANTI (2020) PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE DAN PERCEIVED ENJOYMENT TERHADAP INTENTION TO USE DOMPET DIGITAL GO PAY DI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Perceived usefulness , perceived ease of use and perceived enjoyment to intention to use wallet digital go pay in jakarta .The purpose of this research is to find perceived usefulness , perceived ease of use and perceived enjoyment to intention to use wallet digital do pay in jakarta .The study is done in jakarta , for six months as from february up to july 2020 .A method of research researchers used was a method of surveying with the approach of correlational , a population that used is the go pay not on accounts personal in jakarta .Technique the sample used is to technique purposive sampling as many as 150 people .The regression equation is produced is Y = 11,286 + 0,250 X1 + 0,289 X2 + 0,129 X3. The requirements of analysis a kolmogorov-smimov the normality by test with a significance (α) = 5 % or 0,05 and yielding a significant degree he worth of 0,189, x1 worth of 0,247, x worth of 0,282, and x3 worth of 0,060 significance variable is because the third > 0,05 have concluded that the data berdistribusi normal and can be used in the following analysis.Linieritas he for the regression, x1 he for x increase selling significance in linearitas, 0,000 < 0,05, so concluded that have influence that is linear.Next, t undergone a and produces he for x1 thitung = 3.124 and ttabel = 1.655, he for x thitung = 4.112 and ttabel = 1.655, he for x3 thitung = 2.420 and ttabel = 1.655. A correlation coefficient between variables perceived usefulness (X1) intention to use (Y) of 0,175, perceived ease of use (X2) intention to use (Y) 0,201 and value of a correlation coefficient between variables perceived enjoyment (X3) against perceived intention to use (Y) of 0,129. So, is the positive and significant between perceived usefulness to intention to use , positive and significant between perceived ease of use to intention to use , positive and significant influence of perceived enjoyment to intention to use .Thus , it can be concluded a positive and significant is the usefulness of perceived , perceived ease of use and enjoyment of perceived intention to use .The determination and the x1 0,175 receive is showing that 17 % variable intention to use determined by perceived usefulness. Meanwhile, the rest 83 % affected by other factors.And the over determination he x receive is 0,201 indicating that 20 % intention to use variable determined by of perceived ease of use. Meanwhile, the rest 80 % affected by other factors.The over determination he x1 receive is 0,175 indicating that 17 % variable intention to use determined by perceived ease of use.Meanwhile, the rest 83 % affected by other factors.Determination he and coefficients for x3 receive is 0,129 indicating that 13 % variable intention to use determined by perceived enjoyment. Meanwhile, the rest 83 % affected by other factors. Key Note: Perceived Usefulness, Perceived ease of use, Perceived Enjoyment

Item Type: Thesis (S1)
Additional Information: Pembimbing I : Drs. Nurdin Hidayat, M.M., M.Si Pembimbing II: Nadya Fadillah F, S.Pd., M.Pd
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions: Fakultas Ekonomi > S1 Pendidikan Bisnis
Depositing User: Budi Siswanto
Date Deposited: 08 Oct 2020 00:54
Last Modified: 08 Oct 2020 00:54
URI: http://repository.fe.unj.ac.id/id/eprint/9391

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