PENGARUH KEPERCAYAAN DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE LAZADA PADA MAHASISWA DI JAKARTA

SEKARSARI, RAISHA NABILA (2020) PENGARUH KEPERCAYAAN DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE LAZADA PADA MAHASISWA DI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Raisha Nabila Sekarsari, The Effect of Trust and Lifestyle on Purchasing Decisions in Lazada E-Commerce on Students in Jakarta. The purpose of this research is to study the thoughts and lifestyle of purchasing decisions in E-Commerce Lazada. This research was conducted in Jakarta, for six months from January to June 2020. The research method used by researchers was a correlational survey method, the selected population was students in Jakarta. The sampling technique used was purposive sampling of 150 people. The resulting regression equation is Ŷ = 14.902 + 0.273 X1 + 0.670 X2. The analysis requirements test is a normality test using the Kolmogrov-Smirnov test with a significance level (ɑ) = 5% or 0.05 and produces a significance level of 0.83 so that data related to distribution and normal can be improved and can be used in further analysis. Linearity regression test Y for X1 produces a significance value for linearity that is, 0,000 <0.05 and Y for X1 produces a significance value for linearity that is, 0.005 <0.05 can be used to obtain the results of linear relationships. Furthermore, the t test continued to produce Y over X1 t count = 2.763 and t table = 1.65529, Y over X2 t count = 6.241 and t table = 1.65529. The balance between trust (X1) of the purchase decision (Y) is 0.559 and lifestyle (X2) of the purchase decision (Y) 0.662. So, there is a positive and significant relationship between trust and purchasing decisions. Likewise with lifestyle and purchasing decisions produce a positive relationship. Thus it can be denied that there is a positive and significant relationship between trust and lifestyle towards purchasing decisions. The coefficient of determination of Y over X1 and X2 obtained by 0.465, which means that 46.5% of the results of purchase variables by trust and lifestyle while the other 53.5% is used by other variables. Keywords: Purchasing Decisions, Trust, Lifestyle

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