HUBUNGAN ANTARA HARGA DENGAN KEPUTUSAN PEMBELIAN AIR MINERAL AQUA PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA DI UNIVERSITAS NEGERI JAKARTA

Tengku, Tiara Mustiqa (2016) HUBUNGAN ANTARA HARGA DENGAN KEPUTUSAN PEMBELIAN AIR MINERAL AQUA PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

TENGKU TIARA MUSTIQA. The Correlation Between price With Purchase Decision Mineral Water Aqua In The Commerce Education Student At Universitas Negeri Jakata. Commerce Education Studies Program, Department of Economics and Administration, Faculty of Economics, Universitas Negeri Jakarta. This research was conducted The Commerce Education Student At Universitas Negeri Jakata, for seven months, starting from October 2015 to May 2016. The purpose of this study is to determine correlation between Price With Purchase Decision Mineral Water Aqua In The Commerce Education Student At Universitas Negeri Jakata. The research method used is survey method with the correlational approach, population used are all The Commerce Education Student At Universitas Negeri Jakata which bought Mineral Water Aqua on three month ago. Sample data for this research.is 90 students and then according to the sampling table from Isaac and Michael, sample total from population with sampling error 5% is 72 students. The sampling technique used technique of purposive sampling. The resulting regression equation is Ŷ = 47.76 + 0.58X. Test requirements analysis that estimates the error normality test regression of Y on X with test Liliefors produce Lcount = 0.1044, while Ltable for n = 72 at 0.05 significant level is 0.1012. Because Lcount < Ltable the estimated error of Y over X normally distribution. Testing Linearity of regression produces Fcount < Ftable is 92.10 < 3.98, so it is concluded that the linear equation regression. Hypothesis testing from the significance regression produces Fcount > Ftable which, 92.10 < 3.98, meaning that the regression equation is significant. Correlation coefficient of Pearson Product moment generating (rxy) = 0.754, then performed the test significance correlation coefficient using t test and the resulting tcount > ttable , tcount = 9.597 and ttable = 1.67 .It can conclude that the correlation coefficient (rxy) = 0.754 is significant. The coefficient of determination obtain for is 56.82% which show that 56.82% of the variant of Purchase Decision is determined by price.

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