HUBUNGAN ANTARA KEMUDAHAN PENGGUNAAN DAN KEPERCAYAAN DENGAN NIAT MEMBELI ULANG TOKO ONLINE OLX.COM PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA

Muttaqin, Muhammad Fahmi (2017) HUBUNGAN ANTARA KEMUDAHAN PENGGUNAAN DAN KEPERCAYAAN DENGAN NIAT MEMBELI ULANG TOKO ONLINE OLX.COM PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

MUHAMMAD FAHMI MUTTAQIN, the relationship between the ease of use and trust with the repurchase intention online shop OLX.COM in the commerce education student , Faculty of economics, at State University of Jakarta. The study was performed on college students of courses of education Commerce, Faculty of Economics, Universitas Negeri Jakarta, for the past 5 months since February 2017 until July 2017. The purpose of this research is to know the relationship between the ease of use and trust with the repurchase intention online shop OLX.COM at Commerce Education Program student, Faculty of Economics, Universitas Negeri Jakarta.. The research method used is the method used is the method the survey with korelasional approach. The technique of sampling technique used was simple random sampling as much as 84 respondents. The resulting regression equation is Ŷ = 46.621 + 0, 683X1 for variables are ease of use, and Ŷ = 0.862 42.347 + X 2 for the variable trust. Test of normality test IE analysis requirements using the Kolmogorov Smirnov Test with the test results can be known the significance of repurchase intention (Y) of 0.093 and Asymp. SIG 0.069, significance of the ease of use (X 1) of 0.096 and Asymp. SIG registration 0.055 and significance of belief (X 2) of Asymp and 0.091 Sig of 0.084. Because the data have a significance greater than 0.05 then the data deduced Gaussian. T-test was conducted and subsequently produced thitung ttabel1,993 > 6.605 for ease of use (X 1), thus it can be concluded that there is a positive and significant relationship between the ease of use with the repurchase intention and the determination coefficient values acquired for 0.347 showed that consumer confidence affect the repurcahse intentions of 34.7%. The next value of the thitung variable trust (X 2) thitung ttabel1,993 > 6.223, thus it can be concluded that there is a positive and significant relationship between trust with the repurchase intention and the determination coefficient values acquired for 0.321 showed that belief affect the repurchase intention of buying anniversary of 32.1%.

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