ANALISIS EFEKTIVITAS IKLAN PADA PRODUK ZOYA FASHION

DEWI, ANUGRAH TRIMULIA (2016) ANALISIS EFEKTIVITAS IKLAN PADA PRODUK ZOYA FASHION. D3 thesis, Universitas Negeri Jakarta.

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Abstract

ANALYSIS OF THE EFFECTIVENESS OF ZOYA FASHION PRODUCTS ADVERTISEMENTS. DIII Study program in Marketing Management. Faculty of Economics State University of Jakarta. This scientific work aims to determine of advertising on Zoya Fashion. The research design used in this research is conclusive descriptive, i.e. to give a description related to the effectiveness of ads. The method used in this research is descriptive analysis by using data gathered through literature, and a questionnaire on customer Zoya. The population of this research is the consumer who use Zoya in Jakarta with the total sample of 100 respondents. From the analysis, it can be seen that consumers rate the ads Zoya's been good (effective). ). It can be measured from Zoya ads that depict the variety of colors and patterns of the veil, the ad is not offensive to SARA, visualizations or display and brand ambassador at the ad can attract the attention of consumers, consumer confidence in the information contained in the ads and want to try the product Zoya. But there are still problems with ads, including ads Zoya can’t understand the problems of consumers, the words on the ads Zoya less attract consumers, so consumers are less interested in using the product Zoya. Keywords : advertisement effectiveness

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