PENGARUH PERSEPSI HARGA, PERSEPSI KEGUNAAN, ETIS EFIKASI DIRI TERHADAP PEMBAJAKAN ONLINE, DAN PERSEPSI NILAI TERHADAP MINAT BELI MUSIK PADA APLIKASI DIGITAL

Pangestu, Rianto (2017) PENGARUH PERSEPSI HARGA, PERSEPSI KEGUNAAN, ETIS EFIKASI DIRI TERHADAP PEMBAJAKAN ONLINE, DAN PERSEPSI NILAI TERHADAP MINAT BELI MUSIK PADA APLIKASI DIGITAL. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Rianto Pangestu, 2017; The Influence of Perceived Price, Perceived Usefulness, Ethical Self-Efficacy for Online Piracy, and Perceived Value toward Music Purchase Intention on Digital Application. Skripsi, Jakarta: Management Study Program, Marketing Concentration, Faculty of Economics, State University of Jakarta. Advisory: Setyo Ferry Wibowo SE, M.Si & Andrian Haro, S.Si, MM. The purposes of this research are: 1) To find out the description of perceived price, perceived usefulness, ethical self-efficacy for online piracy, perceived value, and music purchase intention on digital application, 2) to test empirically the influence of perceived price toward perceived value of digital music application, 3) to test empirically the influence of perceived usefulness toward perceived value of digital music application, 4) to test empirically the influence of ethical self-efficacy for online piracy toward purchase intention of digital music application, 5) to test empirically the influence of perceived value toward purchase intention of digital music application. The object of this research is 205 respondents who know digital music application and never purchase the service of digital music before. Analyzing method using Structural Equation Modelling (SEM) and helped by SPSS and LISREL. The results of descriptive test explained that perceived price and perceived usefulness provided is good to give perceived value for respondent, so that the candidate customer have intention to purchase music in application digital. The hypothesis test shows: 1) the influence of perceived price toward perceived value by 19%, 2) the influence of perceived usefulness toward perceived value by 47%, 3) ethical self-efficacy for online piracy does not have influence toward purchase intention, 4) the influence of perceived value toward purchase intention by 27%. Keywords: perceived price, perceived usefulness, ethical self-efficacy for online piracy, perceived value, purchase intention, digital music application

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