IRFAI, ANGGITA (2013) PENGARUH KOMUNITAS MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN KAMERA SONY DSLR (SURVEI PADA ALPHARIAN PHOTOGRAPHY COMMUNITY DI KOTA TUA JAKARTA PUSAT). S1 thesis, Universitas Negeri Jakarta.
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Abstract
ABSTRACT Anggita Irfai, 2013; The Influence of Brand Community and Brand Trust Towards Customer Loyality: Survey on Alpharian Photography Community at Kota Tua Central Jakarta. Advisory Team: Setyo Ferry Wibowo, SE., M.Si., Agung Kresnamurti, ST, MM. This study aims to describe clearly about brand community, Brand Trust and Customer Loyality on Alpharian Photography Community at Kota Tua Central Jakarta. The second objective is to test the influence of brand community on customer loyality. The third objective is to test the influence of brand trust on customer loyality. And the fourth objective is to test the simultaneously the influence between brand community and brand trust to customer loyality. Population of the research is Alpharian Photography Community on Kota Tua Central Jakarta. Sampling totaled 103 respondents using nonprobability sampling method. While part of nonprobability sampling used was purposive sampling. The research was carried out quantitatively, descriptive and causal research design, and use survey methods. Analysis of the research was conducted using SPSS 16 for data processing. The results of the t test shows the brand community and customer loyality significantly influence the significance value X to Y (0.009), and brand trust and customer loyalty are also significantly influence the value of significance X to Y (0.000) both are not greater than 0.05. The results of F test simultaneously indicates brand community and brand trust influencing significantly to customer loyality (0.000). And the result of determination analysis in this study shows the variations in the value of customer satisfaction that is described in the variable brand community and brand trust price by 6.5%. While the remaining 93.5% are influenced or explained by other variables that are not included in this research model. Keywords: Brand Community, Brand Trust, Customer Loyality.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I: Setyo Ferry Wibowo, SE., M.Si ; Pembimbing II: Agung Kresnamurti, ST, MM |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Pabrik (Plant Manajemen) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 23 Jan 2018 08:54 |
| Last Modified: | 23 Jan 2018 08:54 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/2746 |
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