ANALISIS KEPUTUSAN PEMBELIAN PRODUK MOTOR HONDA VARIO FI DI HONDA SAMUDRA CIRACAS

Yunus, Muhamad Hilmi (2015) ANALISIS KEPUTUSAN PEMBELIAN PRODUK MOTOR HONDA VARIO FI DI HONDA SAMUDRA CIRACAS. D3 thesis, Universitas Negeri Jakarta.

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Abstract

MUHAMAD HILMI YUNUS. 2015. 8223128295. Analysis of Purchasing Decisions Product Motorcycle Honda Vario FI Honda Samudra in Ciracas. Study Program, Diploma in Marketing Management. Department of Management. Faculty of Economics. State University of Jakarta. This paper aims to investigate the characteristics of consumers and analyzing the consumer’s purchasing decisions motorcycle Honda Vario FI made in Honda Samudra in Ciracas. The method that used in this research is descriptive analysis. By using data gathered through literature and questionnaires with spreading of 100 respondents then the results of that data is being recapitulated. Based on the results of the research it can be seen that most respondents made purchasing motorcycle Honda Vario FI in Honda Samudra Ciracas are mostly men by 78 percent, with the coming of age ranged from 18-24 years by 33 percent, with the latest education mostly SMA/Equal by 64 percent, with most of the profession are as private employee by 64 percent. The process of purchase decision motorcycle Honda Vario FI in Honda Samudra Ciracas through five stages, that is the introduction of the needs, information search, alternatives evaluation, and purchase decision.

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