ANALISISPENGARUH BIAYA PROMOSI TERHADAP HASIL PENJUALAN PT. METROPOLITAN LAND CABANG UJUNG MENTENG

Wiratama, Ardian (2014) ANALISISPENGARUH BIAYA PROMOSI TERHADAP HASIL PENJUALAN PT. METROPOLITAN LAND CABANG UJUNG MENTENG. D3 thesis, Universitas Negeri Jakarta.

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Abstract

ARDIAN WIRATAMA. 2013 8223108279.Analysis The Impact of Promotion Cost Sales Result in PT.Metropolitan Land Branch Ujung Menteng. Marketing Diploma Study Program. Department of Management. Faculty of Economics. State University of Jakarta. This paper aims to determine whether the promotion cost has a significant effect on sales result and analyze the types of promotions that exist in Ujung Menteng PT.Metropolitan Land branch. The method used in this study is a descriptive analysis. By using data gathered through a literature review, observation and documentation. The data analysis technique used is descriptive analysis, the data that has been collected will be processed with SPSS 22 and then processed tabulation presented. Based on the results of significance test states that the promotion variables positif and significantly influence sales result variable.

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