PENGARUH STORE ATMOSPHERE TERHADAP IMPULSE BUYING PADA ETUDE HOUSE MALL KELAPA GADING 3

Zerlinda, Zahra Darda (2014) PENGARUH STORE ATMOSPHERE TERHADAP IMPULSE BUYING PADA ETUDE HOUSE MALL KELAPA GADING 3. D3 thesis, Universitas Negeri Jakarta.

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Abstract

ZAHRA DARDA ZERLINDA. 2011. 8223118210. Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Pada Etude House Di Mall Kelapa Gading 3. Program Studi DIII Manajemen Pemasaran. Fakultas Ekonomi. Universitas Negeri Jakarta This paper was made in order to know whether the store amosphere has influence on impulse buying at Etude House Kelapa Gading Mall 3. Store atmosphere as independen variable and impulse buying as dependen variable. Store atmospere dimensions are exterior, general interor, and store layout. As for While impulse buying dimensions are measured by cognitive and affective consumer when they buy products.The method used in this paper is descriptive analysis and statical inference with data collection method are through library research and questionnaires. The results shows store atmosphere has influence on impulse buying on Etude House Kelapa Gading Mall 3.

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