ANALISIS LOYALITAS PELANGGAN PADA USAHA JASA PENJAHITAN MM. TAILOR 49 DI CIPINANG MUARA RAYA, JAKARTA TIMUR

Hikmawati, Hervina Nur (2012) ANALISIS LOYALITAS PELANGGAN PADA USAHA JASA PENJAHITAN MM. TAILOR 49 DI CIPINANG MUARA RAYA, JAKARTA TIMUR. D3 thesis, Universitas Negeri Jakarta.

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Abstract

Hervina Nur Hikmawati. 2009. 8223097592. Analysis of Customer Loyalty in Service Business Tailoring MM. Tailor 49. DIII Studies Program in Marketing Management. Department of Management. Faculty of Economics, Jakarta State University. MM. Tailor 49 is a middle-class service business that is engaged in the tailor service. In 2012, the orders for tailoring in MM. Tailor 49 had a significant decrease compared with the previous 2 years in 2010 and 2011 are quite stable. The reduced of order tailoring in MM. Tailor 49 in 2012, resulted in lower levels of customer loyalty to MM. Tailor 49. The purpose of this study was to describe the customer loyalty of MM. Tailor 49. To process the data on customer loyalty in MM. Tailor 49, researchers used descriptive analysis and survey method using questionnaires as data collection techniques. This study was carried out at MM Tailor 49 by distributing 30 questionnaires to customers of MM. Tailor 49. Based on the results of questionnaires that have been processed, the customer loyalty in MM. Tailor 49 is not high enough. It is proved that some customers still do not recommend the MM. Tailor 49 to others, do not make repeat purchases and still vulnerable to the negative influence about MM. Tailor 49.

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