ANALISIS EFEKTIFITAS BAURAN PROMOSI PADA PT.SARIAYU

Chairiah, Daniar (2013) ANALISIS EFEKTIFITAS BAURAN PROMOSI PADA PT.SARIAYU. D3 thesis, Universitas Negeri Jakarta.

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Abstract

DANIAR CHAIRIAH. 2010. ANALYSIS PROMOTION MIX EFFECTIVITY ANALYSIS OF PT SARIAYU. Diploma Program of Marketing Management, Major of Management. Faculty of Economics Jakarta State University. This paper purposes to determine the effectiveness of sales promotion of PT Sariayu. The method used in this paper is descriptive analysis by collecting data through library research, and questionnaire. The scale used is Likert scale. Sampling method used in this paper is convenience sampling. The author also uses qualitative and quantitative data analysis method with product moment correlation. This paper result that the sales promotion activities used for promoting Sari Ayu’s beauty products are personal selling, advertisement, and sales promotion. Based on the questionnaire which had been distributed by the author, the most effective activity is personal selling because the percentage shows that mostly respondents agree on personal selling. Thus, the respondents get information about Sariayu’s beauty products through the promotion media of personal selling. It can affect the sales of PT Sariayu.

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