HUBUNGAN ANTARA TANGGUNG JAWAB SOSIAL PERUSAHAAN DENGAN CITRA PERUSAHAAN CARREFOUR PADA WARGA RW 001 KELURAHAN PENGGILINGAN KECAMATAN CAKUNG JAKARTA TIMUR

Mukhlis, Adevia (2012) HUBUNGAN ANTARA TANGGUNG JAWAB SOSIAL PERUSAHAAN DENGAN CITRA PERUSAHAAN CARREFOUR PADA WARGA RW 001 KELURAHAN PENGGILINGAN KECAMATAN CAKUNG JAKARTA TIMUR. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ADEVIA MUKHLIS, THE CORRELATION BETWEEN CORPORATE SOCIAL RESPONSIBILITY WITH CORPORATE IMAGE OF CARREFOUR ON RW 001 RESIDENTS KELURAHAN PENGGILINGAN KECAMATAN CAKUNG, EAST JAKARTA. Skripsi, Jakarta: Study Program Commerce Education, Department of Economics and Administration, Faculty of Economics, State University of Jakarta, June 2013. The study is aimed at obtaining valid and factual information and knowledge about correlation between corporate social responsibility with corporate image of Carrefour on RW 001 Residents Kelurahan Penggilingan Kecamatan Cakung, East Jakarta. The research method used is survey method with the correlational approach. The population in this study are RW 001 Residents Kelurahan Penggilingan Kecamatan Cakung, East Jakarta. The technique which is used in gathering the sample was simple random sampling about 48 residents. The research result regression equation Ŷ = 37,48+0,53X. Test requirements analysis of the normality test error of estimated regression of Y on X to produce Lcount liliefors test = 0,0765, while the Ltable for n = 48 at 0.05 significant level is 0,12788. Because the Lcount < Ltable then an error estimate of Y on X is normally distributed. Testing linearity of regression produces Fcount <Ftable is 1,882 <1,9898, so it was concluded that the linear equation regreasi. From test significance regression produces Fcount > Ftable, which is 46,00 > 4,03, meaning that the regression equation is significant. Correlation coefficient of Pearson Product Moment generating rxy = 0,555, then performed the test significance correlation coefficient using the t test and the resulting tcount = 4,520 and Ttable = 1,684. It can be concluded that the correlation coefficient rxy = 0,555 is significant. The coefficient of determination obtained for 30,76% which shows that 30,76% of the variation of customer satisfaction is determined by the brand image.

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